A personal brand is a lot more than an Instagram feed or what meets the eye online
Whenever I unite with friends and colleagues and the topic of Instagram comes up, the number one question I get is what’s happening with your Instagram? Why aren’t you as active? I feel a need to write this blog post and explain why I’m not investing as much energy in PR-ing my personal brand. I think it’s a super interesting topic to cover, especially me being me and I’d like to share it with my audience.
As most of you know, there’s a big difference between growing your personal brand silently and PR-ing it. Just because I’m not actively PR-ing my brand, that doesn’t mean I’m not silently working on it in the background.
I don’t want to be misunderstood. This post isn’t meant to be a post about how Lara’s Happy Work is closed for business. I still collaborate with brands, meet interesting people, and experience new things through my platform, which is a blessing! I have a loyal audience that supports me no matter what I choose to talk about, whether it’s makeup or investments.
What I am saying is, I’m not currently PR-ing my brand the way I used to. Two years ago, I used to email agencies, get in touch with editors and actively pitch my brand. I’m not doing that today as I’d much rather invest my energy in building and refining my personal brand in the background at this point in my life. At the same time, I’m grateful to be able to reap the benefits of the personal brand I’ve built over 5 years of hard work to PR my clients and get the word out about them on my platform, Lara’s Happy Work. Like most things in life, there isn’t one right answer to things in personal branding – things are never truly fully black or white.
5 years ago when I started blogging, things were different. There weren’t as many resources around personal branding. Bloggers were blogging because they saw an opportunity, but it wasn’t strategic in the same way that it is today. I blogged all things f&b, beauty, and lifestyle and it was fun. I met loads of interesting people and made great connections. I signed a couple of brand deals, which I think is ultimately the goal for most bloggers if they don’t have a side business that they’re indirectly promoting.
Come 2020, I quit my corporate job and decided to pursue my passion and open my own agency specializing in a select couple of industries I’m passionate about.
I took a break from social media and stopped to think, why am I blogging again? My goals pretty much changed as I found myself PR-ing something that wasn’t at its full potential (me). I decided to pause, actually work on my growth in silence and invest more time in actually growing my brand, in real life – I know, this is a hard-to-process statement in today’s world where there’s a thin line between real life and social media!
Does this mean I’m leaving the gram? Nope. I’m just not as heavily invested as I used to be. Sure, I enjoy trying new makeup and dressing up but that doesn’t define me. I’m simply sharing my life with my audience because I’m innately an open person who would be sharing it anyways – blogger or not.
Growing my company by PR-ing brands is a major part of the growth of my personal brand because a personal brand is a lot more than an Instagram feed or what meets the eye online. Its always been my goal to open a company of my own. Things are never black or white, especially when talking about personal branding. Wow, this has been fulfilling to write. Thanks for reading if you’ve made it through the entire article!